By Richard Harris,Peter Sleight,Richard Webber
Geodemographics: neighbourhood focusing on and GIS offers either an creation to and review of the equipment, conception and class innovations that supply the basis of neighbourhood research and advertisement geodemographic items. specific concentration is given to the presentation and use of neighbourhood class in GIS.
- Authored by way of top advertising pros and a popular educational, this booklet offers equipment, thought and type innovations in a reader-friendly manner
- Supported through deepest and public region case experiences and vignettes
- The utilized ‘how to’ sections will particularly entice the meant viewers at paintings in enterprise and repair planning
- Includes details at the fresh united kingdom and US Census items and ensuing neighbourhood classifications
Read or Download Geodemographics, GIS and Neighbourhood Targeting: Neighbourhood Targeting and GIS (Mastering GIS: Technol, Applications & Mgmnt) PDF
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