Geodemographics, GIS and Neighbourhood Targeting: by Richard Harris,Peter Sleight,Richard Webber

By Richard Harris,Peter Sleight,Richard Webber

Geodemographic type is ‘big enterprise’ within the advertising and repair region industries, and in public coverage there has additionally been a resurgence of curiosity in neighbourhood tasks and focusing on. As progressively more execs appreciate the possibility of geographic research for his or her enterprise or supplier, there exists a well timed hole out there for a focussed publication on geodemographics and GIS.

Geodemographics: neighbourhood focusing on and GIS offers either an creation to and review of the equipment, conception and class innovations that supply the basis of neighbourhood research and advertisement geodemographic items. specific concentration is given to the presentation and use of neighbourhood class in GIS.

  • Authored by way of top advertising pros and a popular educational, this booklet offers equipment, thought and type innovations in a reader-friendly manner
  • Supported through deepest and public region case experiences and vignettes
  • The utilized ‘how to’ sections will particularly entice the meant viewers at paintings in enterprise and repair planning
  • Includes details at the fresh united kingdom and US Census items and ensuing neighbourhood classifications

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